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Our Story

ROKA = ROsenberg + KAtz

When Roka founders Emma Rosenberg and Brett Katz met it was love at first sight, but with Brett living abroad and Emma living in England, the pair became experts at packing, traveling, and life on the go. After about a year and a half of long distance dating, Brett moved to London to be with his new wife, Emma.

It didn’t take long for Brett to learn about England’s fickle weather. When rain came through his rucksack, soaking his books and belongings, he quickly realized the need for a bag that was as functional as it was fashionable. He began sketching, designing, and developing a versatile bag, a bag that anyone could use whether they were commuting, pushing a pram, or headed to school. His passion for design, function, and fashion came together to form the Bantry Bag and the Roka brand. Emma was alongside, offering her wifely comments, support, and opinions - whether all the advice was taken or not is between man and wife.

And thus, Roka was created.

With Brett expanding the bag line, Emma handing all the marketing and personal relations, Roka has grown into the brand it is today, available globally, a dozen styles, and twenty colours.


The Roka London Bag Company

A different kind of company for a different kind of bag.

At Roka, we take pride in our brand and our products. Our commitment is to our customers and bringing them a bag they can trust and fall in love with. As a global brand, Roka’s goal is to create a bold statement within a daily necessity, bringing customers everywhere a bag that meets their needs and matches their own personal style - for any age, gender, race, season or adventure! Around the world, Roka has been welcomed into the everyday routines of people of all walks of life - business professionals, parents, students, commuters, and more!


  • Weather Resistant
  • Bold, Fashionable, Functional
  • Ageless & Unisex
  • New Styles & Colours
  • Tough, Durable, Lightweight
  • Vegan & Animal Friendly
  • Ethically Produced

All of Roka’s products are vegan, animal friendly, and produced in socially compliant factories, following our brands desire to care for and recognize the importance of others. Each bag is made carefully with specifically chosen materials, to ensure that every customer receives a bag that is weather resistant, durable, and bold. The outer material of each bag is triple coated, weather resistant, matte nylon; the base is weather resistant, triple coated canvas, and all of the hardware is smoked, galvanized, and branded with the Roka logo.


ROKA brand + ROKA shop

Two different ventures!

The online Roka Shop was Emma's brain child, as she brought together her love of online shopping with her passion for the Roka Brand. Being able to access quality fashion at the touch of a button was something Emma knew she wanted to bring to life. 

So she began developing and growing the online store, the Roka Shop, so anyone could find their perfect Roka bag!


The Way Ahead

A bright & colourful future. 

Roka is an ever growing and expanding brand. With new colours, styles, sizes, collections and more in the works and hitting the shelves for all different seasons, there’s always something new happening. Our brand is committed to keeping things fresh and exciting while still putting our customers and their belongings first.

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