Cute Bags

Cute should not mean fragile. Our cute bags come in prints and brights you will actually want to carry, in water-resistant material that handles a full day out.

77 products

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  • The Puffy Handbag

    Belsize Handbag in Online Lime

    £44.95

    More colours available

  • New In

    Mill Hill Crossbody Bag in Heart Print

    £39.95
  • New In

    The Hobo Shoulder Bag

    Hoxton Shoulder Bag in Admiral

    £69.95

    More colours available

  • New In

    The Bum Bag

    Mill Hill Crossbody Bag in Wide Stripe Multi

    £39.95

    More colours available

  • New In Bestseller

    The Lunch Bag

    Hampstead Lunch Bag in Wide Stripe Multi

    £39.95

    More colours available

  • New In

    The Lunch Bag

    Hampstead Lunch Bag in Faded Multi Stripe

    £39.95

    More colours available

  • New In

    The Shoulder Tote

    Sloane Shoulder Bag in Anthracite

    £59.95

    More colours available

  • New In

    The Shoulder Tote

    Sloane Shoulder Bag in Willow

    £59.95

    More colours available

  • New In Bestseller

    The Hobo Shoulder Bag

    Hoxton Shoulder Bag in Willow

    £69.95

    More colours available

  • New In

    The Shoulder Tote

    Sloane Shoulder Bag in Ranger Green

    £59.95

    More colours available

  • New In

    The Shoulder Tote

    Sloane Shoulder Bag in Safari

    £59.95

    More colours available

  • New In

    The Shoulder Tote

    Sloane Shoulder Bag in Lindt

    £59.95

    More colours available

  • New In

    The Shoulder Tote

    Sloane Shoulder Bag in Navy Blue

    £59.95

    More colours available

  • New In

    The Shoulder Tote

    Sloane Shoulder Bag in Aviation

    £59.95

    More colours available

  • New In

    The Shoulder Tote

    Sloane Shoulder Bag in Admiral

    £59.95

    More colours available

  • New In

    The Shoulder Tote

    Sloane Shoulder Bag in Brown Spot

    £59.95

    More colours available

  • New In

    The Puffy Shoulder Bag

    Oxford Shoulder Bag in Raven

    £69.95

    More colours available

  • New In

    The Puffy Shoulder Bag

    Oxford Shoulder Bag in Olive

    £69.95

    More colours available

  • New In

    The Puffy Shoulder Bag

    Oxford Shoulder Bag in Ocean View

    £69.95

    More colours available

  • New In

    The Puffy Shoulder Bag

    Oxford Shoulder Bag in Moss

    £69.95

    More colours available

  • New In Bestseller

    The Puffy Shoulder Bag

    Oxford Shoulder Bag in Merlot

    £69.95

    More colours available

  • New In

    The Puffy Shoulder Bag

    Oxford Shoulder Bag in Gothic Grape

    £69.95

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  • New In

    The Puffy Shoulder Bag

    Oxford Shoulder Bag in Dijon

    £69.95

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  • New In

    The Puffy Shoulder Bag

    Oxford Shoulder Bag in Deep Cobalt

    £69.95

    More colours available

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Cute Bags

What makes a bag 'cute' in this collection?

Print and colour, mostly. Rather than one seasonal neutral, these styles come in leopard, hearts, polka dot and wide stripes, in colours from corn to chilli. The shapes are the easy-to-wear ones too: a hands free crossbody and a lunch bag you would happily leave on a desk rather than hide under it.

Are cute bags practical enough to use every day?

That is the point of these ones. The cotton canvas is water-resistant and soft to the touch, the crossbody styles keep your hands free, and the sizes are chosen for a real day out rather than a photo. If you need something bigger or with a laptop compartment, our work bags and backpacks are the better place to look.

Which cute bag works best for a festival or day out?

The Mill Hill Crossbody. Worn across the body it stays in front of you in a crowd, it holds a phone, cards, keys and a few extras, and it does not need a hand to carry. If you are also taking food, the Hampstead Lunch Bag pairs with it and keeps everything cool and contained separately.

Can I match a cute bag to something I already own?

Usually, yes. Our prints and colours run across bags, accessories, hats and socks, so shades like Teal, Corn and Chilli and prints like mini leopard and navy polka dot appear on more than one thing. You can pair exactly, or clash on purpose, which is the more entertaining option.

Are these bags made sustainably?

ROKA London is a certified B Corp, which is an independently assessed standard rather than a self-declared one. Across the range we use recycled and repurposed materials, including our signature canvas spun from plastic bottles, and everything we make is vegan. The cotton canvas styles here sit in that same range.

Cute Bags in Prints, Stripes and Colour

Cute usually comes with a catch. The bag that makes you smile in a photo is the one that frays after a summer, or the one too small to hold anything you actually need. That is the trade we have tried to remove.

The Mill Hill Crossbody keeps your hands free in cotton canvas that is water-resistant and soft to the touch. The Hampstead Lunch Bag turns a packed lunch into something you do not mind putting on a desk. Both come in prints and stripes rather than one safe neutral.

Print is where this collection earns its name. Leopard, polka dot, hearts, wide stripes, and colours from corn to chilli, which is why a ROKA London bag tends to be the thing people ask you about rather than the thing they overlook.

ROKA London is a certified B Corp, and Have Care is why a bag that looks playful is not a throwaway: repurposed materials across the range, including our canvas spun from plastic bottles, and nothing animal-derived anywhere in it.

Carry confidence. Carry colour. Carry ROKA London.