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Maida Vale Pouch in Heart Print
Maida Vale Pouch in Heart Print
Maida Vale Pouch in Heart Print
Maida Vale Pouch in Heart Print
Maida Vale Pouch in Heart Print
Maida Vale Pouch in Heart Print
Maida Vale Pouch in Heart Print
Maida Vale Pouch in Heart Print
Maida Vale Pouch in Heart Print
Maida Vale Pouch in Heart Print
Maida Vale Pouch in Heart Print
Maida Vale Pouch in Heart Print
Maida Vale Pouch in Heart Print
Maida Vale Pouch in Heart Print
Maida Vale Pouch in Heart Print

Pair with a perfect hue...

New In

Maida Vale Pouch in Heart Print

Maida Vale is the little pouch that gives all your loose bits and pieces a proper home. Whether that's make-up, chargers, cables or just your everyday essentials. Small but mighty, it’s the easy addition that makes a surprisingly big difference.

  • Weather-resistant
  • Built to last. 2 year warranty.
  • Funding plastic collection with every order
  • Made from recycled materials
£19.95

Colour: Heart Print

Material: Cotton Canvas

100% natural cotton, woven into a sturdy canvas and treated with a water-resistant coating so it can handle a drizzle as well as a sunny day. Breathable, biodegradable, and built to be worn in - this one gets better with age.
Denim Rain Indigo Denim Stripe Pastel Multi Stripe Rose Gold Stripe Strawberry Stripe Summer Leopard Smoke Midnight Artichoke Taupe Teal Burnt Orange Heart Print

Size: Small

21 colours

Denim Rain Indigo Denim Stripe Pastel Multi Stripe Rose Gold Stripe Strawberry Stripe Summer Leopard Smoke Midnight Artichoke Taupe Teal Burnt Orange Sherbet Stripe Faded Multi Stripe Blue Stripe Mixed Animal Artichoke Mini Leopard Navy Polka Dot Brown Dot Wide Multi Stripe Heart Print

  • Next Day Delivery £7.95 order before 2pm

  • FREE UK Delivery when you spend £60

  • Easy returns within 45 days

Product Details

Maida Vale is the pouch that finally gives your loose bits and pieces a proper home - make-up, chargers, cables, whatever needs corralling. A secure zip closure keeps everything exactly where you put it, and the lightweight, compact build means it slips into any bigger bag without adding bulk. It's the small addition that makes a surprisingly big difference to how organised your bag actually is.

  • Secure zip closure
  • Lightweight and compact
Size & fit

Small

Dimensions
21.0cm x 4.5cm x 12.5cm
Volume
1.2 litres
Weight
0.038kg

Medium

Dimensions
29.5cm x 4.5cm x 16.0cm
Volume
2.2 litres
Weight
0.06kg
Materials & care

Outer material

100% Cotton Canvas

Lining material

Cotton

Weather resistant

Resists splashes and light rain

Vegan Friendly

Our products use no animal products

Care

Wipe with a damp sponge and dry with a cloth

Delivery & Returns

United Kingdom

All standard UK orders are sent using Royal Mail Tracked 48 service and will be with you within 1-3 working days, deliveries are from Monday to Saturday.

Standard Delivery (1-3 business days):

  • Standard Delivery is £5
  • FREE Standard Delivery on all orders £60 and over

Next-Day Delivery (order before 2pm Monday-Thursday):

  • Next-Day Delivery is £7.95

Next-day delivery isn't available to the Channel Islands, Isle of Wight, Isle of Man, Northern Ireland and remote parts of Scotland. It also isn't available on Bank Holidays. Any orders received over a UK Bank Holiday weekend will arrive the next Wednesday.

Europe 

All European orders are shipped from our UK warehouse using FedEx. Duties and taxes are calculated and collected at checkout - no surprise charges on delivery.

Zone A - Belgium, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Portugal, Spain 

  • Standard Delivery (1-4 business days): €5.95

Zone B & C - Rest of Europe (Listed here) 

  • Standard Delivery (1-4 business days): €9.95

Rest of World 

All international orders are shipped from our UK warehouse using FedEx. Duties and taxes are calculated and collected at checkout - no surprise charges on delivery.

Worldwide A & B - Australasia & Singapore, Africa, the Middle East & Asia (Listed here)

  • Standard Delivery (3-7 business days): £25

For the USA, Canada and the Americas, please visit ORI London

See it in use, shared by the ROKA London community

Emma, CEO

“My love of organising her bags with pouches inspired Maida Vale.”

Emma, CEO

The ROKA London Design System

Smart Storage
Smart Storage

Smart Storage

Smart storage keeps everything in its place, no rummaging required. A well-organised bag saves you minutes of digging every day.

Cotton Canvas
Cotton Canvas

Cotton Canvas

100% natural cotton woven into sturdy, water-resistant canvas that gets better with age.
🌿 Did you know? Cotton canvas is one of the few bag materials that can biodegrade naturally.

Wipe Clean Material
Wipe Clean Material

Wipe Clean Material

Wipe clean with a damp sponge, dry with a cloth - those pesky spills gone in seconds.

Maida Vale, your questions answered

What is the Maida Vale Pouch best used for?

The Maida Vale is a lightweight everyday organiser pouch designed for make-up, keys, cables, chargers, toiletries and other smaller essentials. Its compact design slips easily inside a handbag, backpack or travel bag to keep everything organised.

Can the Maida Vale Pouch be used as a make-up bag?

Yes. The Maida Vale makes a practical make-up and cosmetic pouch, with a secure zip closure and plenty of space for your everyday beauty essentials. Choose between Small and Medium depending on how much you like to carry.

What is the difference between the Small and Medium Maida Vale Pouch?

The Small Maida Vale is 1.2 litres and measures 12.5cm x 21cm x 4.5cm, making it ideal for smaller everyday essentials. The Medium is 2.2 litres and measures 16cm x 29.5cm x 4.5cm, giving you more room for cosmetics, toiletries, cables and travel essentials.

Is the Maida Vale Pouch water-resistant?

The Maida Vale's cotton canvas outer is water-resistant, helping it withstand everyday splashes. It is not fully waterproof, so we recommend keeping it away from prolonged or heavy exposure to water.

Is the Maida Vale Pouch good for organising a handbag or backpack?

Yes. The Maida Vale works as a simple handbag or backpack organiser, giving smaller belongings their own dedicated space. It’s particularly useful for items you frequently move between different bags, such as make-up, chargers and everyday essentials.